When it comes to funeral homes, having a well-defined mission statement is essential for success. In this article, we’ll discuss the importance of funeral home mission statements and how to create one for your business.
Importance of Funeral Home Mission Statements
A funeral home mission statement lays out the purpose and guiding principles of your funeral home clearly and concisely. It can help you attract new customers, manage employee expectations, and stay focused on what’s important.
It defines the purpose of your business. For example, your funeral home’s mission statement might be “to provide compassionate and dignified care to families during their time of need.”
A funeral home’s mission statement can also help you stand out from the competition. With so many funeral homes to choose from, potential customers want to know what makes your funeral home different.
Your mission statement is an opportunity to highlight what makes your funeral home special. For example, if you offer green or natural burial options, you might include that in your funeral home mission statement.
Elements of a Successful Mission Statement
A few key elements make up a successful funeral home mission statement.
Purpose
The first element of a successful funeral home mission statement is purpose. Your mission statement should explain why your funeral home exists.
You can answer the questions, “Why does your funeral home exist?” and “What need does it fill in the community?”.
For example, your funeral home might exist to provide families with an affordable funeral option or to offer a unique funeral experience.
Capability
The second element of a successful funeral home mission statement is capability. Your mission statement should highlight what your funeral home can do for families. Moreover, your funeral home mission statement should be clear and easy to understand.
You can answer the questions What can your funeral home do for its clients? and What services does it offer?
This is your opportunity to discuss the services you offer and why you’re the best funeral home to meet the needs of grieving families.
For example, you might say that your funeral home offers a wide range of services customized to each family’s needs or that you have a team of experienced professionals who can help families plan the perfect funeral.
Clarity
The third element of a successful funeral home mission statement is clarity. Your mission statement should be clear and easy to understand.
You can answer the questions, “Is your mission statement clear and concise?” and “Does it communicate your funeral home’s purpose and capabilities in a way that is easy to understand?”
For example, your funeral home mission statement might say, “We provide affordable, dignified funeral services to families in our community.”
Legacy
The fourth element of a successful funeral home’s mission statement is legacy. Your mission statement should be timeless and enduring. It should reflect the values and traditions of your funeral home.
You can answer the questions, “What kind of funeral home do you want to leave behind?” and “What impact do you want to have on the community?”
For example, your funeral home might want to be known as the funeral home that always goes above and beyond for its families or the funeral home that is always there for its community in times of need.
Tone
The fifth and final element of a successful funeral home mission statement is tone. Your mission statement should be positive and uplifting. It should have a respectful and compassionate tone. Avoid using jargon or overly technical language.
Highlight Funeral Services
When creating your funeral home mission statement, be sure to highlight the funeral services that you offer. This will help potential customers understand what they can expect when they work with you.
For example, if you offer cremation services, you might include that in your funeral home mission statement.
Create Your Funeral Home’s Mission Statement
A funeral home mission statement is an essential part of your funeral home’s success. It defines the purpose of your business and explains what makes you different from the competition. Be sure to keep your mission statement clear, concise, and professional.
When creating your funeral home mission statement, be sure to include the elements of purpose, capability, clarity, legacy, and tone. Also, be sure to highlight the funeral services that you offer.